7 Great On-Page Optimization a Tact’s

You have quality products, a well-designed website, and competitive prices as well, but still, enough customers are not there with you. Why? If you are bearing such things, then this means your site needs a search engine optimization. One of the fundamental strength of SEO is the technique of on-page optimization that it follows to grab the customers.

What is on-page optimization all about ,our SEO Expert explain this today. Well, it refers to the tools and techniques used by an expert on the website to make it engaging and highly ranked in Google. Third party links are not a part of this service. It has its criteria such as:

  1. Content on the web: Content always comes first. It is essential tools for ranking so no one can compromise with it. It must be original, high-quality, informative and error-free. Do you know entire web content involves high-resolution images, infographics, videos, and graphs? Al of, these elements turns out into useful material.
  2. Blog Title: When it comes to writing the blog, its title pays a vital role. It is the header of the blog that convinces the people to read it. It must contain keywords that are necessary to grab the interest of the audience. For the, e.g., best SEO company in the world or best SEO services providing company in the world. Title says half of the story of content, thus it must be clear and to the mark.
  3. Meta Tags & Description: If you forgot this step, then it’s hard to rank your web stuff on the search engine. Meta tag and meta description are the two things that contain all the necessary keywords that are topic friendly.
  4. Page Layout: Whether it is landing page or any of the internal page, layout matters a lot. A website must have a well-presented design that amazes the viewers. It’s high time if you are still using HTML based designs. Various innovative and catchy layouts make mobile as well as desktop site ready to use.
  5. Internal Linking: Since generating backlinks is not the part of on-page SEO, so it focuses on building the internal string links. It refers to giving the links to the inner pages which keep the viewer’s engaging from one topic to another. Thus, it improves the readability and makes conversion rate high.
  6. Loading Speed: This is the primary factor of on-page SEO. It can make or break your site. Approximately, a viewer takes less than one minute to decide whether he wants to stay or quit. In that case, it the site takes 10-12 seconds for loading, then what will left. A good should not take more than 2-3 seconds to load.
  7. URL Format: If you want the crawler to crawl your page, then it’s better to opt for search engine friendly URL’s not only on the home page but also on the other pages of the site as well. Better URL must have a targeted keyword in it.

Al the methods mentioned above are best suitable to increase the ranking. With this, you can attract the targeted as well as potential customers and earn high ROI.

How To Get A Massive Traffic From Your Old Content

Today I’m going to talk to you about how to get rid of legacy old pages on your website that aren’t doing anything for you, you’ll learn how to take those and maximize them so that you’re driving more traffic to the page that you care about. And as a result, you’re lifting the overall authority and traffic levels on your entire website.

What I’m talking about here today is, you’ve got all these old posts, maybe it’s a legacy website, you’ve got old websites, old blog posts. And these things have been optimized for terms that are competing with rest of your site.

Maybe these pages are thin content, meaning they only have 100 words or less, or a couple hundred words, and they’re not really substantial. They don’t have what it takes to rank really well inside of google today.

They don’t have what it takes to drive social media traffic or to be really a top tier piece of content on your website.

The first thing we want to do is kind of talk about the method to evaluate what pages are good and what pages are bad.

That’s what I’m going to jump into first. After that, I’m going to teach you how to deal with these pages and then what the end result will look like for you.

Evaluating Your Site

The first thing is evaluating your site and trying to find out where these pages are. Go inside of Google Analytics, and set a filter, and find all the pages on your site that aren’t driving any traffic.

They haven’t driven any traffic for you for the last six months or so. If that’s the case, and they’re not driving any traffic from social media, from Google, and just in general, there’s no traffic coming in, you’re going to know that these are poor performing posts.

In addition to that, you’re going to want to look at tools like SEMrush, and if these post ranking for anything. If they are, then you know, you might want to put those into one bucket.

If they aren’t ranking for anything, then put them into another bucket.

And then finally, use a tool like Ahrefs or Majestic, to find out if any of these pages have links to them. If they do have links to them, then make sure you put them into another bucket, because that means that they’re going to have some implications for our step.

Now you kinda know what post isn’t getting any traffic, and which post isn’t ranking for anything, which post don’t have any links.

Let move to the next step

404, Redirect Or Repurpose The Page

Those post generally are going to be ones that you’re going to deal with, and essentially, what your options are with all these posts is that you have the option to,

* 404 the pages, 

* Redirect The Page

* Repurpose The Page

Meaning that you’re going to be kinda trying to get it new life.

Let’s Talk About 404ing The Page

if there are one or 100 or thousands of pages, they have zero value, and there’s not really a place that makes sense to redirect them, meaning they’re not really optimized for a keyword, they don’t have any links pointing at them, no traffic coming in, there’s no authority.

In some cases, there’s no need to 301 redirect those pages. You can just 404 them

301 Redirect

If these pages have some really low rankings, or some external links to them, or a little bit of traffic, in those cases, you’re gonna want to 310 redirect those pages to the page that you want to rank the highest for the term that you’re going after.

Repurpose

If you’ve got pages that used to rank well for some things, and they’re on maybe the second or third page at google or something like that, that’s an excellent opportunity to go in, refresh those pages, do a new keyword assignment, maybe add some video, some optimized images, everything that you can think about to pack into that page to make it so that it’s a quality piece of content.

Republish that page, do some marketing for that page, get it back out there again, so that you can get that to be ranking where it was before, and you can start getting in some fresh traffic again.

through these methods, what’s going to happen is, you’re going to get rid of all these bad pages on your site. You’re going to refresh pages that used to rank.

You’re going to redirect pages that aren’t doing anything for you, and transfer authority to pages that you want to rank that might have been competing with these other pages.

Pruning Your Site

Overall, by kind of pruning your site, it’s going to make it so that each of those individual pages ranks better, these other pages you get rid of, and the overall website starts to grow better inside of the search engine.

This’s a great process, and I highly recommend that you do it for yourself. It can be a lot of work, but the payoff is going to be big, not only for your individual post but for the website as a whole.

That’s it for today. Hope you learn something and good luck with getting rid of those old posts.

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