4 Content Marketing Tips Smart Marketers Are Doing (2018)


Today I'm going to show you the 4 content marketing tips that would change the way you create and promote content. Just because you have a blog or youtube channel doesn't mean you're a content marketer

According to content marketing institute, content marketing is used to drive profitable customer action to relevant and valuable content that attract, acquire, and engage a clearly defined audience.

Here are 4 actionable tips you can use today to make your content stand out.

1. Hook Your Readers In 15 Sec.

Time magazine report that the average reader spends 15 seconds reading the content before they decide to stay or leave.

You need to hook your readers, views, and listener fast. Engage your readers with the story they can relate too, pinch your key point, do something that would catch their attention.

Don't let the boring introduction kill the content below it.

2. Find Influencers Before you Create Content

Identify influencer who would promote your content before you create it. Smart content marketer identifies key influencer who would promote their content even before it created.

The efficient way to do this is to search your keyword phrase in buzzsumo.com

Take a look at the popularity of social shares, and create an article around proving popular topic.

Then you can click on view share and make a twitter list of influencer who are already sharing something similar to what you about to create.

3. Repurpose your Content with a Twist

You can't just create a youtube video and play it on the periscope.

People go to youtube to learn or to be entertain, while people on periscope love to throw a live video. You have to repurpose base on the contest of the distribution channel.

Think about why people visit that digital channel. Then modify your content to match the intent of the audience.

4. Use Content Upgrades

Content Upgrades are the perfect way to get people on your email list to send future content and the offers too.

Content upgrades are post specific offer that helps readers better solve a problem. If you are reading a post on lead generation, would you opt-in for a freebie about Twitter engagement or one that related to a lead generation.

Don't just create content, do it smartly and effectively.

I hope you got value were you can add just one smart tip to your content marketing, or importantly I hope you're able to apply these and get a great result.